Cassa Game Industry – www.cassagi.com
04/2020 – 05/2024
Consolidate strategy, processes and prepare for company growth
• Peter Duch, Ján Višňovský – business model analysis and growth strategy proposal
• Michal Kuchta – sales strategy and communication
• Ján Gasper – marketing plan and campaign management
Assignment
The initial step was to analyze the CEO’s brief and translate it into a feasible project strategy. By establishing initial hypotheses, we designed a project plan that became the starting point for the entire project.
Procedure
• Introductory workshop
• Analysis of internal and external options
• Creating strategic scenarios
• Business plan proposal
• Creating a financial plan
• Defining OKRs and KPIs
• Setting up HR processes
• Rebranding and updating of marketing channels
• Recruitment and local marketing campaigns
• Sales and international marketing campaigns
Opportunity analysis
Using analytical methods, we identified internal and external opportunities, market changes and possibilities, and in conjunction with the current situation and projected market development, we proposed 4 strategic scenarios. By focusing on the so-called focus areas, we chose a direction that allowed for a smooth transition to the next scenario in case of changing conditions.
Reporting and optimization
After launch, we evaluated the achievement of goals and the success of the project in several phases according to the agreed KPIs and, based on the original hypotheses, optimized and scaled the processes. The result was that the goals were met by 170 %.
Results
- Fulfillment of defined goals by 170 %
- Increased projected growth by 30 % compared to original estimates
- Optimization of the financial plan
- Cash flow stabilization
- Setting up internal recruitment
- Work process optimization
- Rebranding and marketing communication ensuring +130 % organic clients
